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Holly Macfee is Director, Brand Strategy for Travel Oregon. Holly co-created and currently manages the multiple award-winning Oregon Bounty campaign. In her brand strategy role, Holly oversees strategic planning and creative development, and acts as a marketing resource for tourism organizations around the state. Prior to joining Travel Oregon, Holly worked for The Walt Disney Company for 16 years as a marketing and sales executive internationally and domestically. Her accomplishments include the international launch of Walt Disney World's Millennium celebration
and pitching promotional and corporate partners for "Pirates of the Caribbean" with The Walt Disney Studios film marketing division.
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